Kalebodur Named One of Türkiye’s “Superbrands”

Kalebodur, a brand whose name has become synonymous with ceramics in Türkiye, has crowned its steady brand growth with a prestigious award. In the 2025 Superbrands Türkiye study, which analysed 3,864 brands nationwide, the public voted Kalebodur among Türkiye’s Superbrands.

The Superbrands Türkiye Organisation, run in collaboration with Superbrands International, an independent brand evaluation organisation operating in 90 countries, has announced its 2025 results. In the eighth edition of the study, Kalebodur once again demonstrated its sector leadership by earning a place on the “Türkiye’s Superbrands 2025” list.

Kalebodur successfully completed the process thanks to its strong brand recognition, sustainable approach to production and long-standing relationships of trust with its users. This achievement reaffirms both its industry leadership and its reputation among consumers.

A clear vision and committed teamwork underpin Kalebodur’s achievement. The brand continues to stand out through its close relationships with architects, investment in product innovation and commitment to sustainability.

Sharing her views on this achievement, Kaleseramik Category Marketing Director Selin Çevik Ersayın highlighted the value Kalebodur brings to the sector:

“Kalebodur shapes its industry not only through product development but also by creating solutions that anticipate user expectations and bring aesthetics together with technology. With a product range extending from surface technologies to large-format porcelain slabs, we respond to architectural needs while inspiring the design world. This award is the result of our approach to creating long-term value and our product strategy based on sustainable innovation.”

Alongside its consistent product and brand strategy, the strong brand perception Kalebodur has built over the years is a key factor in this success. Associated with trust, continuity and aesthetics in consumers’ minds, Kalebodur has been recognised through this award as a cultural asset as well as an industry leader.

Brand Manager İdil Güzeldereli, responsible for Kalebodur’s brand communications, commented: “This prestigious award reflects our strong brand identity and high standing among consumers. While building our communications around trust, continuity and aesthetics, we have also redefined the place of ceramics in society. The sense of belonging we have created across Türkiye has once again been affirmed by this award. Kalebodur’s position today is the natural result of a long-standing, determined brand journey. We are delighted to be among Türkiye’s 150 Superbrands and thank everyone who contributed to this success.”

Kalebodur, the first brand that comes to mind when people think of ceramics in Türkiye, also commands international attention with its advanced technology, sustainable production approach and aesthetically focused designs. Exporting to more than 80 countries, Kalebodur is one of the ceramics sector’s strongest players, with a portfolio offering formats from 120x120 cm to 162x323 cm and thicknesses ranging from 2 mm to 20 mm.

Entering a new era in May 2025 with its “Yenilik Budur” vision, Kalebodur aims to build closer ties with architecture, develop sustainable solutions and make a difference through designs inspired by life. Offering inspiring solutions for those seeking excellence in living spaces through its innovative products and collections, Kalebodur creates not only products but also a culture of living.