Pantone Colour of the Year: Peach Fuzz

Emphasising warmth and connection, this new colour speaks to our innate need for closeness. Warm, modern and elegant, it also brings a little radiance. Evoking touch and a caring embrace, Peach Fuzz aims to connect especially with younger generations.From rugs and fabrics to kitchenware and make-up, Peach Fuzz appears across a broad range of special brand collections. Its bright, dynamic and joyful character brings an optimistic spirit to the year.Many global brands have already announced special collections in collaboration with Pantone. Notable partnerships include Ruggable rugs, Spoonflower fabrics and wallpapers, Polaroid film inspired by the colour, Dr.Nest toothbrushes, Shades by Shan lip glosses and a herbal tea by Tealeaves.

Gentle, delicate and velvety, the Colour of the Year evokes peace and calm. It recognises the need for greater kindness and closeness between people, hoping to encourage that connection. With a sophisticated presence, Peach Fuzz has quickly entered the fashion world, appearing in the latest collections from global brands such as Gucci and Jil Sander.Sitting on the subtle boundary between pink and orange, it expresses comfort as well as sensitivity and empathy. By encouraging us to regain balance and find our own equilibrium, Pantone offers a message of a year centred on restoration and relaxation.

There is a touch of romance here, too. Pantone describes Peach Fuzz as a shade that expresses this romantic quality through a modern identity:“An all-embracing, velvety peach tone that enriches the spirit, mind, body and heart... A warm and comforting colour that highlights our desire to be together and the range of emotions this creates... Pantone 13-1023 Peach Fuzz offers a fresh approach to softness. It expresses desire with elegance, encourages compassionate sharing with sensitivity, and conveys a message of collaboration within the community. Creating a symbiotic relationship between taste, sight, touch and smell, it is a gift to our senses.”Leatrice Eiseman, Executive Director of the Pantone Color Institute, explains that Peach Fuzz was chosen to emphasise our need for peace and togetherness in a challenging world:“This year's colour represents belonging. It inspires us to recalibrate and offers opportunities to do so. It creates a calm atmosphere, encouraging us to be, to feel, to heal and to enjoy spending time with others, savouring the moment. In the comfort of Peach Fuzz, we can find inner peace and awaken our senses through its soothing presence.”